The Asscher cut features a square shape with cropped corners and a stepped cut, creating a unique and elegant appearance. This cut was popularized by the Asscher Brothers of Amsterdam in the early 20th century.

The Art Deco movement, prominent in the 1920s and 30s, greatly influenced jewelry design, and the Asscher cut reflects the geometric and symmetrical characteristics often associated with that era.

Individuals who appreciate the Asscher cut as confident, and fashion-forward aligns with the idea that this cut appeals to those with a taste for vintage-inspired yet contemporary styles. The clean lines and step-cut facets contribute to a timeless and sophisticated look.

It's worth noting that personal preferences for diamond cuts can vary widely, and individuals may choose a particular cut based on their own aesthetic preferences and style sensibilities.